Sustainability at ROSNER

ROSNER reflects the fashionable zeitgeist and at the same time represents the current change in values - towards more reliability, stability, well-being and sustainability.

It's Green O'Clock
Purchasing & Production

It’s Green O’Clock

For more transparency and information, we have introduced the IT’S GREEN O’CLOCK seal. By using this label, we promise a range of sustainable aspects in materials and production.

This means

  • Reduced water consumption
  • Less use of chemicals
  • Lower energy consumption
  • Reduced CO2 emissions
  • Use of post-consumer recycled fibres
  • Supporting the initiative Better Cotton™


Would you like to know which of these aspects apply to your ROSNER trousers?

Please request more detailed information on this topic, stating the model and article number. Please use this contact form.

IT’S GREEN O’CLOCK creates trust and gives you reliability when choosing your fashion.

Purchasing & Production

Raw materials

Our trust is based on long-standing, reliable partnerships with our suppliers, up to 96% of whom come from European countries such as Germany, Bulgaria, Italy, Spain, Portugal and Turkey.

Regular testing for prohibited dyes, pesticides, etc. is the be-all and end-all. For every new quality and ingredient that makes it into the collection, there must also be a so-called eco-info. This confirms that no legally prohibited substances are contained. Because:

Trust is good - control is better.

This is how we walk a safe path.


For us, sustainability and responsibility are closely linked to the people involved in the production of our clothing. Most of our brands are manufactured in Europe and countries close to Europe (68% Europe, 11% Turkey, 18% Tunisia and 3% Vietnam).

We pay strict attention to compliance with the ILO* and to safe, clean workplaces. 

So we check compliance with the strict legal requirements by regularly visiting our production sites.

  • No forced labour
  • No child labour
  • No discrimination
  • Fair wage equalisation
  • Compliance with ILO*


 *International Labour Organization - Compliance with international social standards (


Social responsibility plays a central role in our corporate philosophy. We are very proud to be a member of renowned organisations such as Better Cotton™ , amfori and OEKO-TEX® STANDARD 100 which are committed to a sustainable and responsible supply chain. We have been complying with ILO Standards for decades.

However, despite all our joy at what we have achieved, we are also aware that there is still a long way to go to reach our sustainable goals in some areas. Nevertheless, the journey is the goal and we are pursuing it with all our resources.

Our partnership with Better Cotton™ reflects our commitment to environmentally friendly cotton production, which not only improves the quality of our products, but also reduces the living conditions of farmers and our ecological footprint. We have already achieved our 2025 target of sourcing 50% of our cotton requirements in this way by 2023.

Through our membership of amfori we are actively committed to ethical trade and social responsibility in our global supply chain. This is described in detail in the amfori Code of Conduct. amfori BSCI enables us to ensure that our business practices respect social standards and human rights. amfori BEPI uses various tools to support us in our aim to improve the environmental conditions at our suppliers. These include the areas of energy and water consumption, chemical and waste water management.

The OEKO-TEX® STANDARD 100 process involves intensive testing for harmful substances with regard to product and consumer safety. Not only fabrics and ingredients, but also other treatments such as washing processes must be certified. Only then is this label justified. It is a long way until every single part of a garment can fulfil these strict requirements, but we go this way together with our suppliers.

The basic principles and rights at work according to the International Labour Organization (ILO) are another important aspect of our social responsibility. We support the ILO standards to ensure that the working conditions of our employees worldwide are fair.

Our commitment to these organisations and principles reflects our desire to have a positive social and environmental impact. We strive to create a sustainable future while providing high quality products.


Visions are the archive of the future. Thom Renzie

As a future-orientated company, we have many visions. Some things remain visions, others become reality - often because there are many people with the same goals.

When it comes to sustainability, there are numerous innovative ideas. This includes the TURNS® fibre cycle project, which we support as a regional project partner.

TURNS®'s mission is to exploit the potential of every fibre and extend its life cycle through fibre-to-fibre recycling. With the help of AI-supported material analysis, used textiles are sorted according to fibre type, colour and quality and thus assigned to their ideal material cycle before they are reprocessed. In this way, unusable clothing (which is collected in used clothing boxes, among other places) is turned into valuable raw material for new fibres, fabrics and ultimately new clothing. This enables a genuine textile circular economy.


Step by step sustainability

Within the W&O Group, we are around 300 colleagues at our headquarters in Forchheim, who do their best every day across all brands to ensure that our processes run smoothly and successfully. We are often happy about little things that do good and that also have a big impact in terms of sustainability.

Company fitness

Our yoga groups meet every week to stretch and stretch. They enjoy doing something good for themselves in a relaxed way.

The regular check-ups provided by our company doctor make a lasting contribution to our health, for example with vaccinations, eye tests and workplace optimisation.

Water dispenser

The introduction of water dispensers has greatly reduced the consumption of plastic bottles throughout the company.

Our employees really enjoy this refreshing attention from our management - especially on hot days.

So we are sustainable in both senses of the word!

Think before you print

Paper is an important raw material. That is why we have optimised our printers throughout the company and do without unnecessary printouts. We print on front and back pages and in black and white instead of colour.

We carefully separate waste paper, collect it and recycle it.

Posters, catalogues or other prints that unavoidably accumulate in our industry are made available for separate paper collection campaigns that benefit the youth work of local sports clubs.
In many areas we have switched from print production to digital media.

Resources used

Converted from an unused traditional building into a modern logistics warehouse, W&O now uses a building at the headquarters as a dispatch warehouse.

This on-site logistics shortens supply chains, which not only saves time and costs, but also has a lasting impact on the environment.


Our products should be presented in a high-quality manner and arrive at your door in the best possible condition.. We manage this with FSC-certified natural cardboard boxes that use very little printing ink. For our orders from the online shop, we generally proceed according to the motto ’no plastic – it’s fantastic‘ and pack completely without plastic for the sake of nature